What is Organic Content Marketing?
Organic marketing provides long-term and sustainable results without paying for advertising. It focuses on truly understanding your audience and connecting with them in a raw way. Harnessing authenticity to build brand trust and authority, while encouraging engagement and conversion.
An organic marketing strategy requires you to fully understand how and where your target audience uses the internet to find businesses such as yours. What key words might they use? How do they use them? (e.g Google home or Alexa voice inquiry, or typing into a search engine?)
It’s important to understand your customer’s pain points or objections when purchasing. (e.g. what is stopping them from purchasing and how can you solve that problem for them). It’s imperative to analyse your data (e.g. Google Analytics) and use that data to optimise your marketing activities.
The good news is we spend time with you working on the foundations of your marketing strategy, so you can implement your content marketing aligned to your goals, and create long lasting results.